I think the key point to remember from this week's readings was research is an essential task within public relations, used to identify the requirement for a communication program, to assist in establishing that program, to check progress and to evaluate the effectiveness.
There are three considerations in conducting research; Time, money and the availability of human resources.
One of the most effective ways of viewing the research process is in terms of inputs, outputs and outcomes. Inputs research into the organisation, situation, publics and proposed message and strategies while output and outcome shows the measurement of activity and achievement respectively.
There are three considerations in conducting research; Time, money and the availability of human resources.
One of the most effective ways of viewing the research process is in terms of inputs, outputs and outcomes. Inputs research into the organisation, situation, publics and proposed message and strategies while output and outcome shows the measurement of activity and achievement respectively.
The readings made me think more about public relations practice of research and evaluation. From the earliest stages of planning, evaluating inputs, outputs and outcomes in a repetitive process by using a range of formal and informal methods leads to evaluation being strategic and more valuable to management. It becomes a tool to plan, reduce wastage, improve effectiveness and even save money. Thus, evaluation is the key to long-term success for the organisation.
1 comment:
The first paragraph of your blog is a direct quote from your reading. You need to clearly identify any citations and reference them accordingly - please follow academic integrity rules.
Post a Comment