I think the key point to remember from this week's readings was in regards to the legal environment and ethical practice in PR world.
Legal issues can affect both reputations and relationships. The tort of defamation aims to protect a person's reputation. It limits what a PR practitioner can publish but also provides protection for PR practitioners and their clients' reputations.
Ethics are personal values which underpins the behaviour and moral choices made by an individual in response to a specific situation. The best-practice PR serves the public interest by developing mutual understanding between an organisation and its publics, contribution to informed debate about issues in society and facilitating a dialogue between the organisation and its publics.
Legal issues can affect both reputations and relationships. The tort of defamation aims to protect a person's reputation. It limits what a PR practitioner can publish but also provides protection for PR practitioners and their clients' reputations.
Ethics are personal values which underpins the behaviour and moral choices made by an individual in response to a specific situation. The best-practice PR serves the public interest by developing mutual understanding between an organisation and its publics, contribution to informed debate about issues in society and facilitating a dialogue between the organisation and its publics.
The readings made me think more about public relations practice in that any practitioner engaged in litigation PR has a duty to be aware of the legal status of any case and factor the contempt of court laws into any advice offered to clients seeking strategies to minimise potential harm.
In addition, the organisation should develop a legal strategy and compliance systems to go a long way towards minimising harm arising from legal problems.
Lastly, PR professional ethics interacts with professional conduct and is part of an overall search for excellence which in no way neglects the bottom line but instead humanises it.
In addition, the organisation should develop a legal strategy and compliance systems to go a long way towards minimising harm arising from legal problems.
Lastly, PR professional ethics interacts with professional conduct and is part of an overall search for excellence which in no way neglects the bottom line but instead humanises it.
1 comment:
You need to correctly attribute any direct quotes or content from your readings; e.g. "The tort of defamation aims to protect a person's reputation" .
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